What is Shorts?
YouTube Shorts is a new short-form video experience for creators who want to make short, engaging videos using nothing more than their smartphones. You can create short videos up to 60 seconds with the Shorts camera in the YouTube app. To put it briefly, Shorts is YouTube’s version of TikTok or Instagram Reels.
It is not a separate app but a feature embedded in the app. Record a vertical video and hashtag #shorts in the video’s title or description. Videos must be 15 – 60 seconds or less in length and do not disappear like Instagram Stories content.
Here are the key features offered by YouTube Shorts:
- Short videos only.
- Record using the camera feature in the app.
- Option to capture multiple clips.
- Timer for auto-start and auto-stop recording.
- Text and music can be added.
- Video speed can be controlled to speed up or slow down the recording.
- Default clip recording time is 15 seconds, which can be extended up to 60 seconds.
Where to find YouTube Shorts?
Viewers may now find your Shorts by going to the bottom of the YouTube app and tapping Shorts.
They may also find them:
- On the YouTube homepage.
- In their notifications.
- By checking their Subscriptions.
- Featured on your channel page.
Once they tap into a Short, viewers can scroll to watch more short videos.
Is it worth using YouTube Shorts?
Shorts allows you to grab more traffic than normal YouTube videos and helps to grow your channel subscribers. As of right now, YouTube is boosting shorts, so go ahead and take advantage of it.
In terms of increasing content discovery, YouTube is experimenting with a number of different approaches to make the service smarter about the Shorts videos it serves to individual viewers.
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