TikTok is becoming more and more popular every day. Although it began as a lip-syncing app, it is now one of the best platforms for influencers and content creators. It can also be a powerful tool for brands. But first, you need to get more views on your videos.
Don’t worry. We’ll go through how to grow your TikTok account in this post.
#1 Post as much as you can
TikTok differs from the other social media platforms in so many ways. If you post too frequently on Instagram or Facebook, your followers might get annoyed. However, TikTok doesn’t work like that. TikTok shows your videos not only to your followers so even with only a few followers, your content can be viewed by thousands of people. Each video will be displayed to a different group of people, so you increase your chances of becoming viral. The more you post, the more you increase your chances. TikTok is promoting people that are very active on the platform.
#2 Participate in challenges and trends
If you start seeing something on your For You Page frequently, it means it’s a trend. By joining trends, you can increase your exposure. You should also add popular songs or sounds to your videos.
Trends come and go quickly on TikTok, so if you want to try one, act fast! Tap the Discover option at the bottom of the app to see the latest trending hashtags, sounds, and effects on TikTok.
#3 Add captions
Use text overlays to explain what’s going on or provide additional information. However, if you are just talking on the video, it’s better to use auto-captions.
The attention span on TikTok is very brief and people will scroll if they are not interested. Also, did you know that 80% of people watch videos without sound? If you have captions, you can catch people’s attention.
So that’s great but how do you add captions? I have good news because it’s so easy. Just download Subcap and it captions everything automatically. You can also easily edit, change fonts to make them customized.
#4 Find a niche
The majority of well-known TikTokers stick to a particular niche. They create content that shows their talent and skills in their niche. Such targeted content, of course, not only attracts the right followers but also generates a lot of engagement.
Whatever your niche, there’s a space on the platform for you and your audience. It’d be a good idea to research the top creators in your niche and see what they post and what kind of content worked really well. You can get inspired by checking their most viewed videos.
#5 Call to action and make people comment
On TikTok, comments increase watch time. While someone is writing a comment, the video keeps playing in the background. So, the more comments you get, the better the video performs. Don’t forget to engage with the commenters, so you can encourage longer conversations.
I’m sure you’ve seen buttons on many websites or apps that say things like Read more, Take me there, Sign up, Do it, etc. These are known as CTAs, which are buttons that simply ‘call’ you to take an ‘action.’ CTAs motivate your viewers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting.
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