Why You Should Always Add Subtitles to Your Videos

Did you know…

that 6% of the world’s population is affected by deafness or hearing loss?

that 85% of all social media videos are watched without sound?

that videos with subtitles are 80% more likely to be watched in full?

According to Forbes, 78% of consumers’ purchases are impacted by companies’ social media posts. For that matter, it’s really to your benefit to connect with as many social media users as possible, including people with disabilities.

While the main use of accessibility features is to enable people with disabilities to use social media, using them properly provides more business benefits, such as greater reach, higher engagement and better SEO. Because not only the deaf community but also everyone who uses social media actively can benefit from readable videos.

85% of videos are watched without sound.  For this reason, subtitles can help boost your SEO and even improve brand recall by enabling search engines to crawl and index your videos. Despite all these benefits, only 36% of organizations add subtitles to all their video content. Wouldn’t you want to make a difference and get ahead?

 

 

So,  let’s sum up…

✅ Get 17% more reactions compared to non-subtitled videos 

✅ Get 26% more CTA clicks compared to non-subtitled videos

✅ Get 35% more viewers compared to non-subtitled videos

✅ Engage with 85% of viewers who don’t have their sound on

✅ Make your contents accessible to more than 400 million deaf people

✅ Increase your watch time and boost your ranking by 15%

✅ Connect with your viewers

✅ Instantly build more relationship

✅ Increase engagement rates 

✅ Create scroll-stopping videos 

✅ Facebook, Instagram, TikTok, Snapchat and more. Stories, ads? Them too.

✅ Get more clicks, sales and conversions

✅ Waste less time on creating subtitles and captions manually

✅ Improve SEO, index your videos in multiple languages

 

You want to add subtitles but you think you don’t have enough time for it? Why don’t you try an auto-subtitle app like Subcap?

Subcap allows you to shoot a video simultaneously or upload a video from the gallery. It automatically transcribes the audio to text which you can edit or copy. Subcap’s auto-captions maker uses artificial intelligence to generate subtitles with perfect accuracy. Subtitles can be added in different colors, fonts, or positions according to selection. With Subcap, you can easily and automatically add subtitles to your videos not only in English but also in 125 languages and variants.

Subcap is free to download and includes in-app purchases. If no subscription is purchased, you can manually add subtitles to your videos. During your subscription period, you don’t have to pay for anything extra, so no bad surprises!

 

Everything You Need to Know About YouTube Shorts

What is Shorts?

YouTube Shorts is a new short-form video experience for creators who want to make short, engaging videos using nothing more than their smartphones. You can create short videos up to 60 seconds with the Shorts camera in the YouTube app. To put it briefly, Shorts is YouTube’s version of TikTok or Instagram Reels.

It is not a separate app but a feature embedded in the app. Record a vertical video and hashtag #shorts in the video’s title or description. Videos must be 15 – 60 seconds or less in length and do not disappear like Instagram Stories content.

Here are the key features offered by YouTube Shorts:

  • Short videos only.
  • Record using the camera feature in the app.
  • Option to capture multiple clips.
  • Timer for auto-start and auto-stop recording.
  • Text and music can be added.
  • Video speed can be controlled to speed up or slow down the recording.
  • Default clip recording time is 15 seconds, which can be extended up to 60 seconds.

YouTube on screen

Where to find YouTube Shorts?

Viewers may now find your Shorts by going to the bottom of the YouTube app and tapping Shorts.

They may also find them:

  • On the YouTube homepage.
  • In their notifications.
  • By checking their Subscriptions.
  • Featured on your channel page.

Once they tap into a Short, viewers can scroll to watch more short videos.

 

Is it worth using YouTube Shorts?

Shorts allows you to grab more traffic than normal YouTube videos and helps to grow your channel subscribers. As of right now, YouTube is boosting shorts, so go ahead and take advantage of it.

In terms of increasing content discovery, YouTube is experimenting with a number of different approaches to make the service smarter about the Shorts videos it serves to individual viewers.

 

To read more posts like this, please check out our Subcap blog posts. 🤩

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