The Power of Aspect Ratios in Video Content Creation

The digital era has brought us many tools to enhance video content, but few are as foundational and powerful as the correct use of aspect ratios. Aspect ratios, the proportional relationship between a video’s width and height, play a pivotal role in how content is perceived and engaged with across different platforms and devices.

What is Aspect Ratio?

Aspect ratio describes the proportional dimensions of a video or photograph, indicated as X:Y, where X is the width and Y is the height. For example, a 1:1 aspect ratio represents a square shape. It’s important to note that aspect ratio refers to the shape of the display and not its physical size. Choosing the correct aspect ratio ensures that the content fits properly on different screens, optimizing the viewing experience. Using the wrong aspect ratio can lead to stretched images or cropped content, negatively affecting the video’s quality.

Choosing the Right Aspect Ratio

Choosing the right aspect ratio can be the difference between a video that feels cramped or one that looks polished and professional. For instance, a 16:9 ratio is perfect for YouTube where wide screens are the norm, while 1:1 is ideal for platforms like Instagram that favor square videos. Meanwhile, 9:16 is a must for TikTok or Snapchat where vertical videos dominate the user’s full device screen.

But why does this matter? Aspect ratios influence everything from the composition and placement of important visual elements to the amount of text that can be comfortably viewed. They affect how viewers interact with your content, whether they’re watching on a desktop, a tablet, or a mobile phone.

As video content continues to be a major component of digital communication, understanding and utilizing the correct aspect ratio ensures that your message reaches your audience as intended, making the viewing experience as engaging and effective as possible.

Subcap’s New Feature: Flexibility in Your Hands

To support creators in making the most out of their video content, Subcap has introduced a new feature that allows users to download videos in various aspect ratios. This update gives you the flexibility to tailor your content specifically for different platforms and audiences directly within Subcap, streamlining your workflow and enhancing accessibility. Explore this feature and optimize your video content to fit exactly where it needs to be, with Subcap!

Visit our FAQ page to discover how to export your video in various aspect ratios: How to change the size of the video

5 Reasons Why Video is the Key to Real Estate Success

5 reasons why video is key to real estate success

5 reasons why video is key to real estate success

Video marketing has become a game-changer in the real estate industry. Video offers a powerful way to showcase properties, connect with potential clients, and stay ahead of the competition. Here’s why real estate agents should incorporate video into their marketing strategies:

 

1. Generating Leads and Building Relationships

  • 403% more inquiries are driven from property listings with video
  • Homes listed with video get four times the inquiries of homes listed without video
  • Videos can help generate reliable leads at all stages of the sales funnel

2. Increased Engagement and Conversion Rates

  • 94% of marketers agree video has increased understanding of their product or service
  • 73% of homeowners say they are more likely to list with an agent who uses video
  • Videos convey more information more quickly to viewers than reading a property listing description or scrolling through a photo slideshow

3. Improved Search Engine Optimization (SEO)

  • Videos can help improve search engine rankings by boosting organic search results
  • 51% of home buyers use YouTube as their number one destination for a real estate search
  • Creating videos focused on local market understanding will get good rankings for long-tail keywords

4. Versatile Use Cases

  • Videos can be used for virtual property tours, client testimonials, agent introductions, and more
  • Aerial footage and unique perspectives can provide a sharp look at a property beyond the standard street-level view
  • Videos can help agents build authority and convey their personality and reputation to potential clients

5. Competitive Advantage

  • 73% of buyers and sellers want to work with an agent who uses video
  • Only about 10% of agents currently take advantage of a video marketing strategy
  • Embracing video can help agents stand out from the competition and attract more client

 

In conclusion, real estate video marketing is a powerful tool that offers numerous benefits for agents looking to grow their business and stay ahead of the competition. By creating engaging and informative videos, agents can generate leads, nurture relationships with clients, and showcase their properties in a way that sets them apart from the rest.

To make your real estate videos even more accessible and engaging, consider adding subtitles using a tool like Subcap. Subtitles not only improve comprehension for viewers watching with the sound off, but they also boost SEO by allowing search engines to index the text content of your videos. With 85% of Facebook videos watched without sound, subtitles are a simple way to ensure your message reaches the widest possible audience. By prioritizing accessibility and inclusivity through subtitles, you can create a smooth viewing experience that keeps viewers engaged from start to finish.

 

 

 

Citations:

[1] [2] [3] [4] [5] [6]

How to Add Captions to Instagram Stories

Adding captions to your Instagram Stories sets you apart and enhances accessibility for all viewers, whether watching with or without sound. Captions explain your message, grab attention and keep viewers engaged, boosting the impact of your content.

To make your Instagram Stories and Reels more inclusive and engaging, you can add captions and subtitles manually by typing out each word. Alternatively, you can use the captions sticker, which auto-generates captions for you. However, Instagram’s captioning is not available globally, and the text styles are limited.

Luckily, there’s Subcap, an AI generated captions app that lets you add captions wherever you like. With Subcap, you can customize the appearance and placement of your captions to fit your unique style and storytelling needs.

 

Adding captions to your Instagram Stories offers several key benefits:

  1. Increased Accessibility
  2. Improved Engagement
  3. Better SEO
  4. Longer Watch Time
  5. Increased Audience Reach
  6. Enhanced Brand Awareness and Purchase Intent

 

How to add captions to instagram stories

 

Adding captions to Instagram Stories using Subcap

Go to Subcap app and either select Record New Video or Choose from Library.

After adding a video, select your video language.

 

Select language on Subcap app    Select languages on the app

 

And tap Auto-Generate Captions.

If you want to add subtitles automatically, select Go Pro.

If you are already Pro, it’ll ask again and just select Continue. And then you can edit the subtitles easily if necessary.

 

Add captions (subtitles)? Continue or Add Manually buttons

 

Congrats! You now have a captioned video that you can share on Instagram Stories. Now you can connect with your viewers instantly to make more connections, increase engagement rates, and gain followers.

If you have any questions, please check our FAQ page.

How to highlight or customize word by word

Now it’s easy to customize each word on Subcap.

Firstly, select the word by double tapping on the word.

There are a pallet icon for font color, Aa icon for outline color and a highlighter pen, Italics, Underline and Overline icons for you to customize your font.

Please check our video below to see how to do customize your font as you like.

 

 

 

 

 

How to add two subtitles in two different languages

If you like to add two subtitles in two different languages, you need to know how to translate on Subcap first.

You can check instructions here: How to Translate

After you translated and edited your video, adjust your subtitles’ positions. If you position your subtitles at similar positions, they might overlap.

 

When your video is ready in both languages, you can go to Export page.

Select the languages:

 

If you translate your video multiple times, you’ll see all the languages on the list.

Now your video has two subtitles in two different languages.

 

How to Automatically Add Subtitles to Videos

 

We all know that videos with subtitles increase reach and engagement on social media. So, it’s a pretty good strategy to add subtitles to your videos because 85% of videos are watched without sound.

You want to add subtitles but you don’t have the time and energy to type it all? There should be a quick and easy way, right?

You can add subtitles automatically and you can do it easily on your mobile phone. All you have to do is download Subcap on your iOS or Android phone.

Subcap is an auto-subtitle generator mobile app with high accuracy thanks to its artificial intelligence. It allows you to shoot a video or upload a video from the gallery. It automatically transcribes the audio to text in 125 languages.

Besides, you can automatically translate subtitles created in the language of your video into other languages and add a new subtitle to your video. Subcap uses machine translation to detect more than one hundred languages. You can also create your video with subtitles by adding your .srt file to your video.

You don’t need to log in or give any personal information. Just download Subcap and start captioning your videos. It’s so easy. Let’s see how it works.

How to add subtitles

First of all, you can shoot a video from the homepage or add an existing video from your phone.

After adding a video, select your video language.

Select language on Subcap app    Select languages on the app

And tap Auto-Generate Captions.

If you want to add subtitles automatically, select Go Pro.

If you are already Pro, it’ll ask again and just select Continue. And then you can edit the subtitles easily if necessary.

Add captions (subtitles)? Continue or Add Manually buttons

Congrats! You now have a captioned video that you can share on social media. Now you can connect with your viewers instantly to make more connections, increase engagement rates, and gain followers.

If you have any questions, please check our FAQ page.

How to Fix Instagram’s Auto-Generated Captions

Automatically generated captions are now available for all feed videos on Instagram and captions will be turned on by default. TikTok introduced this feature in April 2021, so it’s not surprising that Instagram did the same.

Head of Instagram Adam Mosseri said that “It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities. Videos on Instagram will now have auto-generated captions, where you have the option to turn them off or on.”

Captioning on Instagram: Instagram's auto-captions, two phones showing settings
Image Credit: Instagram

 

What is wrong with Instagram’s Auto-Captions?

Even though it is a late but great feature, it’s still not good enough.

Let’s learn all about captioning on Instagram. Here are all the features that it’s currently missing.

 

1. Customization:

Your videos on Instagram feed will have black and white text captions along the bottom of the screen and you cannot change the font, size or location. You cannot change the color of the text either. Needless to say, you can do all of those and more on Subcap. You can also add emojis to your captions.

 

2. Editing:

You don’t have the option to edit the auto-captions on Instagram.  They will be auto-generated and that means lots of wrong captions which are doomed to become funny memes. Don’t risk it and edit your captions via Subcap.

 

3. Limited Language Options:

Instagram’s auto-generated captions are only available in 17 languages for now. Subcap supports 125 languages and their variants with great accuracy.

 

4. No Auto-Captioning for Stories or Reels:

Instagram hasn’t made any announcements about the auto-captions feature for Stories and Reels. In the meantime, you can use Subcap and post your videos on every social media platform including TikTok, Snapchat, Instagram Reels and Stories, Facebook, Twitter or via E-Mail, Whatsapp, etc.

As you can see above, Instagram’s auto-captioning feature is great for accessibility and more. However, it’s not quite there yet.

Subcap is perfect for captioning on Instagram. If you’d like to try Subcap, click the links below.

iOS

Android

If you’d like to know why it’s a good idea to caption all your videos, read our blog post about it.

Why You Should Always Add Subtitles to Your Videos

 

Why You Should Always Add Subtitles to Your Videos

Did you know…

that 6% of the world’s population is affected by deafness or hearing loss?

that 85% of all social media videos are watched without sound?

that videos with subtitles are 80% more likely to be watched in full?

According to Forbes, 78% of consumers’ purchases are impacted by companies’ social media posts. For that matter, it’s really to your benefit to connect with as many social media users as possible, including people with disabilities.

While the main use of accessibility features is to enable people with disabilities to use social media, using them properly provides more business benefits, such as greater reach, higher engagement and better SEO. Because not only the deaf community but also everyone who uses social media actively can benefit from readable videos.

85% of videos are watched without sound.  For this reason, subtitles can help boost your SEO and even improve brand recall by enabling search engines to crawl and index your videos. Despite all these benefits, only 36% of organizations add subtitles to all their video content. Wouldn’t you want to make a difference and get ahead?

 

 

So,  let’s sum up…

✅ Get 17% more reactions compared to non-subtitled videos 

✅ Get 26% more CTA clicks compared to non-subtitled videos

✅ Get 35% more viewers compared to non-subtitled videos

✅ Engage with 85% of viewers who don’t have their sound on

✅ Make your contents accessible to more than 400 million deaf people

✅ Increase your watch time and boost your ranking by 15%

✅ Connect with your viewers

✅ Instantly build more relationship

✅ Increase engagement rates 

✅ Create scroll-stopping videos 

✅ Facebook, Instagram, TikTok, Snapchat and more. Stories, ads? Them too.

✅ Get more clicks, sales and conversions

✅ Waste less time on creating subtitles and captions manually

✅ Improve SEO, index your videos in multiple languages

 

You want to add subtitles but you think you don’t have enough time for it? Why don’t you try an auto-subtitle app like Subcap?

Subcap allows you to shoot a video simultaneously or upload a video from the gallery. It automatically transcribes the audio to text which you can edit or copy. Subcap’s auto-captions maker uses artificial intelligence to generate subtitles with perfect accuracy. Subtitles can be added in different colors, fonts, or positions according to selection. With Subcap, you can easily and automatically add subtitles to your videos not only in English but also in 125 languages and variants.

Subcap is free to download and includes in-app purchases. If no subscription is purchased, you can manually add subtitles to your videos. During your subscription period, you don’t have to pay for anything extra, so no bad surprises!

 

Everything You Need to Know About YouTube Shorts

What is Shorts?

YouTube Shorts is a new short-form video experience for creators who want to make short, engaging videos using nothing more than their smartphones. You can create short videos up to 60 seconds with the Shorts camera in the YouTube app. To put it briefly, Shorts is YouTube’s version of TikTok or Instagram Reels.

It is not a separate app but a feature embedded in the app. Record a vertical video and hashtag #shorts in the video’s title or description. Videos must be 15 – 60 seconds or less in length and do not disappear like Instagram Stories content.

Here are the key features offered by YouTube Shorts:

  • Short videos only.
  • Record using the camera feature in the app.
  • Option to capture multiple clips.
  • Timer for auto-start and auto-stop recording.
  • Text and music can be added.
  • Video speed can be controlled to speed up or slow down the recording.
  • Default clip recording time is 15 seconds, which can be extended up to 60 seconds.

YouTube on screen

Where to find YouTube Shorts?

Viewers may now find your Shorts by going to the bottom of the YouTube app and tapping Shorts.

They may also find them:

  • On the YouTube homepage.
  • In their notifications.
  • By checking their Subscriptions.
  • Featured on your channel page.

Once they tap into a Short, viewers can scroll to watch more short videos.

 

Is it worth using YouTube Shorts?

Shorts allows you to grab more traffic than normal YouTube videos and helps to grow your channel subscribers. As of right now, YouTube is boosting shorts, so go ahead and take advantage of it.

In terms of increasing content discovery, YouTube is experimenting with a number of different approaches to make the service smarter about the Shorts videos it serves to individual viewers.

 

To read more posts like this, please check out our Subcap blog posts. 🤩

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5 Tips for TikTok Growth

TikTok is becoming more and more popular every day. Although it began as a lip-syncing app, it is now one of the best platforms for influencers and content creators. It can also be a powerful tool for brands. But first, you need to get more views on your videos.

Don’t worry. We’ll go through how to grow your TikTok account in this post.

 

#1 Post as much as you can

 

 

TikTok differs from the other social media platforms in so many ways. If you post too frequently on Instagram or Facebook, your followers might get annoyed. However, TikTok doesn’t work like that. TikTok shows your videos not only to your followers so even with only a few followers, your content can be viewed by thousands of people. Each video will be displayed to a different group of people, so you increase your chances of becoming viral. The more you post, the more you increase your chances. TikTok is promoting people that are very active on the platform.

 

#2 Participate in challenges and trends

 

TikTok app image on the phone

 

If you start seeing something on your For You Page frequently, it means it’s a trend. By joining trends, you can increase your exposure. You should also add popular songs or sounds to your videos. 

Trends come and go quickly on TikTok, so if you want to try one, act fast! Tap the Discover option at the bottom of the app to see the latest trending hashtags, sounds, and effects on TikTok.

 

#3 Add captions

 

Use text overlays to explain what’s going on or provide additional information. However, if you are just talking on the video, it’s better to use auto-captions.

The attention span on TikTok is very brief and people will scroll if they are not interested. Also, did you know that 80% of people watch videos without sound? If you have captions, you can catch people’s attention.

So that’s great but how do you add captions? I have good news because it’s so easy. Just download Subcap and it captions everything automatically. You can also easily edit, change fonts to make them customized.

 

#4 Find a niche

 

Writing comment on TikTok

 

The majority of well-known TikTokers stick to a particular niche. They create content that shows their talent and skills in their niche. Such targeted content, of course, not only attracts the right followers but also generates a lot of engagement.

Whatever your niche, there’s a space on the platform for you and your audience. It’d be a good idea to research the top creators in your niche and see what they post and what kind of content worked really well. You can get inspired by checking their most viewed videos.

 

#5 Call to action and make people comment

 

On TikTok, comments increase watch time. While someone is writing a comment, the video keeps playing in the background. So, the more comments you get, the better the video performs. Don’t forget to engage with the commenters, so you can encourage longer conversations.

I’m sure you’ve seen buttons on many websites or apps that say things like Read more, Take me there, Sign up, Do it, etc. These are known as CTAs, which are buttons that simply ‘call’ you to take an ‘action.’ CTAs motivate your viewers to interact with your content by taking actions such as clicking a button, signing up, liking, sharing, or commenting.

 

Make sure to check out our other posts!

How to Be More Accessible on Social Media

7 Tips for Increasing Your Social Media Engagement